August 17, 2017

Online Shoppers Read Several Reviews

February 22, 2008 Jordan McCollum

User reviews are all the rage in online retail. And now a recent study shows that online shoppers typically read multiple reviews before making a purchase online. Research by PowerReviews and the e-tailing group shows that 68% of online shoppers read 4 or more reviews before making a purchase. MediaPost’s […]

Get The First Experience Right

February 1, 2008 Karl Long

I found some stunning figures on the Marketingcharts.com web site regarding Ecommerce, seriously, I always knew the internet was going to be big, but these numbers are mind-boggling. More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online […]

Google Checkout Trends Not Ready

January 11, 2008 David A. Utter

Google has created a version of its Trends search comparison tool that allows people to look at Google Checkout and what people buy with it. Since all of the information provided in Google Checkout Trends has been anonymized, as it is in Google Trends, it can provide only general results. […]

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