The psychological effect of color on the mind is powerful. It drives your mood, perception, your likes and dislikes. As a human, colors effect is programmed into you, and you really have little to say about it. We know colors can provide visual appeal and influence buyer behavior. Use them properly and you can reap [...]
Stephan is co-author of “The Art of SEO” published by O’Reilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream. Stephan is a contributor to Practical Ecommerce, MarketingProfs, Multichannel Merchant, and SearchEngineLand, and a sought-after speaker for the DMA, AMA, Shop.org, Internet Retailer, [...]
As a business owner you want and need customers. Ideally those customers will be of the happy variety that come back time and time again and bring all their friends along too.
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy’s or dozens of other names, now they don’t care where they buy from. To [...]
In November of 2007 Google had invited users to beta test a new form of advertising which was available to Adwords advertisers. At that time they called it the product plus box. The product plus box enabled advertisers to include additional information into each of their ads including pricing, product description, images, and more for [...]
I was recently asked during an interview, “What is the number one mistake you see ecommerce owners make?” That was so easy – content.
Sometimes there are things that you know are not right and need to be fixed immediately rather than testing and waiting for the result. Such was a case that I recently encountered and the results were amazing. Recently, I was working with a client who sells people expertise (I am purposely vague here because I [...]
As consumers, we consider it a victory when we order something off the internet and aren’t required to pay taxes. While the tax noose begins to tighten,more and more ecommerce businesses are attaching sales tax to their orders. It’s really no surprise considering the deficit many states are facing today.
Shopping carts areessential to eCommerce. It how fans buy stuff from your site. But they can also be the reason why fans don’t buy from your site. 88% of shoppers abandon items in their cart and never complete the transaction. 1 in 4 online retailers have seen cart abandonment rise higher now than in previous [...]
The world of e-commerce is still in relative infancy when comparing it to longer standing forms of business. It feels like the field has grown so much since the mid-90′s, and has in many ways. If you’re looking to see just how far e-commerce has come, then check out a service called, The Wayback Machine.