Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google as this will make the individual products searchable via the Google Product Search that was once known as Froogle.
The new name definitely makes more sense to the layman and average users. [...]
If you’re B2C web site is not displaying McAfee’s SECURE trustmark you may as well pack up the shop and go live off the land. At least, that’s what McAfee would like you to believe.
In its new (somewhat self serving) report Digital Window Shopping: The Long Journey to Buy, McAfee found that in a study [...]
Moving customers through the checkout process effectively is a critical element toward closing any sale.
Throughout this process you will need to continually provide them with the necessary elements which ensure they feel comfortable enough to complete the action (i.e. buy your product.)
Checkout abandonment is a problem that all ecommerce sites see in some [...]
If you run a retail/ecommerce website, cart abandonment is the one of the most frustrating parts of your business.
Imagine getting someone all the way to your web checkout with a cart full of products or services – only to have them change their mind and quit the order. So close and yet so far.
Cart Abandonment [...]
Econsultancy has the results of a survey by Channel Advisor (PDF) on online shopping in the US. The semi-annual survey shows that online shopping is down overall—but there is some good news for the Internet.
Spending online shopping is down overall, with fewer people reporting monthly purchases of over $76 (down by 9% to 25%), and [...]
It’s no secret that the internet can enable small business to compete on an equal playing field with larger online competitors; however, due to budget differences between the two the approach might be a bit different.
The current economy has made some small business owners shy away from internet marketing thinking it “simply costs too much [...]
Over the past month several of our customers have been interested in how Microsoft’s advertising push for Bing has affected their site traffic. Overall, there have been more Bing searches, but this doesn’t mean that overall search engine volume has gone up. This is because Bing is siphoning market share from its rival Yahoo, but [...]
As more and more retailers feel the effects of this difficult economy, there is a ray of hope that radiates to those utilizing the internet for a source of sales (often called etailers).
Keep in mind that operating a store on the internet can have its tough times as well — after all, operating a successful [...]
Generating more revenue for your online store is undoubtedly one of the me most important long term goals of any business owner. Careful planning and proper implementation combine to help see that goal is met.
Although many business owners have an idea of what they want to reach in revenues (just saying “I want growth” [...]
As online marketers most are concerned about click fraud. The endless battle to make sure that when you are buying a click it’s a real click and not something else. Marketers lose sleep over this every night but this economy may have created a whole other category of fraud called “friendly fraud”.
First, I am not [...]