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Get The First Experience Right
By Karl Long
Expert Author
Article Date: 2008-02-01
I found some stunning figures on the Marketingcharts.com web site regarding Ecommerce, seriously, I always knew the internet was going to be big, but these numbers are mind-boggling.
More than 85% of the world's online population has used the internet to make a purchase - increasing the market for online shopping by 40% in the past two years - according to the latest Nielsen Global Online Survey on internet shopping habits. Another significant point made in this study is that most consumers shop at the same site, in fact 60% of consumers said they tended to shop at the same site over and over.
What this means is the first experience that shoppers have with your site matters, big time, you let them down the first time they will never be back. Nail the first experience, and loyalty seems to be almost built in.
This goes for any "first" on your web site, this goes for your registration pages, sign up forms etc. if you lose people their you have likely lost them.
On a related note check out this article I wrote a while ago called What Is Your Sign Up Form Telling People, seriously they can even be fun :)
Comments
About the Author:
Karl Long believes the experience is the marketing and social media is
how customers share experience and has been blogging about it for
several years. Karl's primary blog Experiencecurve lives at the
intersection of marketing, social media, social software and
remarkable customer experience. Karl holds an MBA in Design Management
from the University of Westminster and is currently the Web/Social
Media Integration Manger for the video game group at Nokia. Karl also
writes about t-shirts at tcritic.com
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