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1500 Microsoft Bloggers Can Keep A Secret But Gates Can't
By Steve Rubel
Expert Author
Article Date: 2005-05-04
Microsoft has a secret. They know when the next Xbox is shipping. Surely a handful or more of Microsoft's 1500 bloggers have this information tucked away inside their big brains.
Still, they were able to keep it close to the vest.
So imagine my surprise this morning when I read that the greatest PR gaffe at Microsoft this week was committed by Bill Gates and not Microsoft's bloggers. He slipped up and accidentally revealed when the next Xbox will ship during a conference. Ironically, in the same speech, Bill had this to say about Microsoft's bloggers...
"I'd say overwhelmingly it's good. It does raise lots of questions. ... Now you have thousands of spokespeople and being off the cuff is part of the whole charm of the thing."
BusinessWeek has more quotes from Gates on blogging and why he doesn't blog - yet.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
By Steve RubelExpert Author
Article Date: 2005-05-04
Microsoft has a secret. They know when the next Xbox is shipping. Surely a handful or more of Microsoft's 1500 bloggers have this information tucked away inside their big brains.
Still, they were able to keep it close to the vest.
So imagine my surprise this morning when I read that the greatest PR gaffe at Microsoft this week was committed by Bill Gates and not Microsoft's bloggers. He slipped up and accidentally revealed when the next Xbox will ship during a conference. Ironically, in the same speech, Bill had this to say about Microsoft's bloggers...
"I'd say overwhelmingly it's good. It does raise lots of questions. ... Now you have thousands of spokespeople and being off the cuff is part of the whole charm of the thing."
BusinessWeek has more quotes from Gates on blogging and why he doesn't blog - yet.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.