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Sears.com To Expand Online Assortment Of Sporting Goods
By eCommNewz
Staff Writer
Article Date: 2004-08-18
GSI Commerce Inc. announced it has entered into an agreement with Sears, Roebuck and Co. to enhance the variety of sporting goods products sold through the retailer's website, sears.com.
As part of the arrangement, sears.com will supplement its online fitness and recreation product category by leveraging both GSI Commerce's extensive inventory of sporting goods and proven fulfillment infrastructure. The new arrangement will significantly enhance Sears customers' online shopping experience by expanding the variety of sporting goods available at sears.com.
GSI Commerce expects its products to be launched on sears.com during the third quarter. A phased rollout of additional sporting goods lines and products is expected to follow the launch with a ramp continuing into the holiday selling season.
"GSI Commerce hopes to leverage its expert capabilities and leadership position in the online sports merchandising category to enhance its online business. As we look to continue to grow this portion of our business, relationships we establish with top brands such as sears.com differentiates our company in the e-commerce marketplace," said Michael G. Rubin, chairman and chief executive officer of GSI Commerce.
About the Author:
eCommNewz offers news, articles and in-depth reports covering ecommerce for ebusiness.
By eCommNewzStaff Writer
Article Date: 2004-08-18
GSI Commerce Inc. announced it has entered into an agreement with Sears, Roebuck and Co. to enhance the variety of sporting goods products sold through the retailer's website, sears.com.
As part of the arrangement, sears.com will supplement its online fitness and recreation product category by leveraging both GSI Commerce's extensive inventory of sporting goods and proven fulfillment infrastructure. The new arrangement will significantly enhance Sears customers' online shopping experience by expanding the variety of sporting goods available at sears.com.
GSI Commerce expects its products to be launched on sears.com during the third quarter. A phased rollout of additional sporting goods lines and products is expected to follow the launch with a ramp continuing into the holiday selling season.
"GSI Commerce hopes to leverage its expert capabilities and leadership position in the online sports merchandising category to enhance its online business. As we look to continue to grow this portion of our business, relationships we establish with top brands such as sears.com differentiates our company in the e-commerce marketplace," said Michael G. Rubin, chairman and chief executive officer of GSI Commerce.
About the Author:
eCommNewz offers news, articles and in-depth reports covering ecommerce for ebusiness.