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Mending, Sending & Email Appending

By Opt-in News
Expert Author
Article Date: 2003-05-01

So you have half million-offline customers and you wish to reach them by email? Not a problem if you have no qualms of violating a person's privacy.

Opt-in News defines "Email Appending" as the act of adding an email address from an outside source within an existing database. Matching offline data to a third-party database, which hold the corresponding email address, can perform the process. Simple process, but is it ethical?

Read this article at the Opt-in News website: http://www.optinnews.com.

About the Author:
It is the mission of Opt-in News to provide the most up-to-date and accurate news and information concerning e-mail marketing to readers. This often times is accomplished by working intimately with industry-related professionals to acquire clear and concise information. http://www.optinnews.com