For those of you have have not seen these yet I thought I’d post links to two very nice articles on what you can do to utilize the power of Google’s Website Optimizer. Google’s Website optimizer is a powerful tool that enables you to increase the conversion of your website using testing methods such as [...]

I recently had a member ask me this question and after some research found a number of answers. All were interesting. The question we are looking to find an answer to is “how can we track traffic arriving from Google’s Product Search separately from all other traffic within Google Analytics?” For those of you not [...]

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. Using a new site called “Siteminis“, you can [...]

Can you believe it? Almost ALL consumers now rely on the online world for researching local products or services. A new report out by BIA/Kelsey and Constat confirms what we’ve know has been building for some time. Local businesses can no longer ignore the online space if they hope to be sustainable.

If you run a business that has an online presences, then you should be tracking your traffic. But not just tracking traffic, but for a specific purpose, and that is for any form of conversions in your marketing campaigns. There are many forms of metrics to use, some are paid and some are free.  Here [...]

Purchases made via mobile phones will come to represent a significant part of the ecommerce market, according to new statistics from ABI Research.  Indeed, ABI Research believes that people will use their phones to spend about $119 billion in 2015, which will equal about eight percent of the total. Does this signal that mobile shopping [...]

The Google Shopping feature is a free way to get exposure for the products in your shopping cart. Many of our clients set up Google Shopping (AKA Froogle) but are sometimes unhappy about the relatively low number of clicks it brings in, compared to SEO and PPC. However, they also notice that clicks from Google [...]

As an ecommerce coach and mentor, I frequently get asked questions from store owners on many different aspects of how to run a successful online business. A large portion of the questions are different, but there are a handful that always make me step back and wonder how so many store owners can make the [...]

I just read this interesting article that gives the results of a year long process in which 23 free or close to free ecommerce platforms were reviewed. Some interesting movement in a few areas—no surprise in others. The rankings and findings are based upon the total number of Google pages reported for each program via [...]

When you run an online e-commerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart. Product Pages Your product pages are the money pages in your site architecture. They [...]