The Human Side of the Business Many business owners struggle with their usage of social networking sites to bring new customers, or to keep existing ones. As a matter of fact, they try to use social media as an advertising tool. Social media can be a marketing tool if used the right way, but what [...]

A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web [...]

If your business sells goods online, your ‘shopping experience’ must be exceptional. Why?

Online merchants are waiting in anticipation for both Black Friday and Cyber Monday, as we press further into the holiday season. While many sites will undoubtedly see increase in sales, it’s important to optimize your site around the event. Here are some helpful hints to consider when changing your site for the holidays.

If you’re like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. To me, their genius is in getting you to pay more than you would [...]

Bing just announced the launch of their new version of Bing Deals, but there is the twist to the tail.

There I was queued up to buy stuff at the local King Sooper supermarket when I realized that the card I was looking at in a plastic box wasn’t a gift card but something rather more interesting:

ITS Logistics has announced their partnership with Shopatron. ITS will integrate Shopatron’s global eCommerce platform with ITS’ distribution and fulfillment infrastructure to provide processing, fulfillment, distribution, and return services. The duo promises real-time integration of fulfillment orders with order management systems for instant feedback on in-stock / out-of-stock items. According to the official announcement: “The [...]

The second session of Day 2 was “Killer Facebook Targeting Tactics”. The agenda of this session was how Facebook, a social network that has over 700 million members can help make your social networking efforts pay off with killer results. In this session, the well-known Facebook marketing experts shared their “killer tactics” for harnessing the [...]

Ask any number of shoppers what elements would need to be present to create the perfect cart experience and you’ll likely get a variety of different answers—what’s good for the goose is not always good for the gander. Although your site will see its share of different shopper demographics, there are a number of consistencies [...]