Shopify announced the launch of new themes and a new plugin for WordPress to make it easier to sell on WordPress sites. Both the themes and plugin are free. You can use them to add products to any of your pages or blogposts without leaving the content management platform. “As […]
eBay Enterprise is no longer eBay Enterprise. If you hadn’t heard, eBay sold it to a consortium including Sterling Partners, Longview Asset management, and Innotrac last year. Now, the rebranding has been announced as eBay Enterprise has merged with Innotrac to become Radial, which touts itself as the biggest omnichannel […]
Pinterest announced that it is starting to roll out Buyable Pins on Android in the United States. The feature was first launched on iOS at the end of June. According to the company, there are already over 60 million buyable Pins. In addition to Android availability, Pinterest announced the Pinterest […]
Periscope for eCommerce: A Perfect Pair The early adopter gets the worm. Periscope has something like 10 million users. However, nowhere near that many are online streaming broadcasts, so if you are creating compelling, kick ass content, then you actually have a chance of rising above the noise on Periscope. […]
With the holidays right around the corner, and with social buying options on social networks increasing on a weekly basis, I wanted to recap a few of the more promising social buying options your brand might want to consider if driving eCommerce sales during the holiday season is a priority.
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile, high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business?