Moving customers through the checkout process effectively is a critical element toward closing any sale. Throughout this process you will need to continually provide them with the necessary elements which ensure they feel comfortable enough to complete the action (i.e. buy your product.) Checkout abandonment is a problem that all ecommerce sites see in some [...]

It’s no secret that the internet can enable small business to compete on an equal playing field with larger online competitors; however, due to budget differences between the two the approach might be a bit different. The current economy has made some small business owners shy away from internet marketing thinking it “simply costs too [...]

As more and more retailers feel the effects of this difficult economy, there is a ray of hope that radiates to those utilizing the internet for a source of sales (often called etailers). Keep in mind that operating a store on the internet can have its tough times as well — after all, operating a [...]

Generating more revenue for your online store is undoubtedly one of the me most important long term goals of any business owner. Careful planning and proper implementation combine to help see that goal is met. Although many business owners have an idea of what they want to reach in revenues (just saying “I want growth” [...]

In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site. In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out [...]