Ask any number of shoppers what elements would need to be present to create the perfect cart experience and you’ll likely get a variety of different answers—what’s good for the goose is not always good for the gander. Although your site will see its share of different shopper demographics, there are a number of consistencies [...]

The psychological effect of color on the mind is powerful. It drives your mood, perception, your likes and dislikes. As a human, colors effect is programmed into you, and you really have little to say about it. We know colors can provide visual appeal and influence buyer behavior. Use them properly and you can reap [...]

In November of 2007 Google had invited users to beta test a new form of advertising which was available to Adwords advertisers. At that time they called it the product plus box. The product plus box enabled advertisers to include additional information into each of their ads including pricing, product description, images, and more for [...]

You’ve seen them on just about every big ecommerce site. Many banners have gone from static to rotating. The rotation offers an unlimited resource for promoting various items without taking up a ton of space on the page — and if done correctly, they look nice too.

I wanted to post a quick thought here that all store owners should consider. Change can be good — sometimes — especially if it is meant to decreased expenses (thus directly affecting the bottom line.) However, change that has not been planned out properly or change that does not take into consideration customer needs and [...]

For those of you have have not seen these yet I thought I’d post links to two very nice articles on what you can do to utilize the power of Google’s Website Optimizer. Google’s Website optimizer is a powerful tool that enables you to increase the conversion of your website using testing methods such as [...]

I recently had a member ask me this question and after some research found a number of answers. All were interesting. The question we are looking to find an answer to is “how can we track traffic arriving from Google’s Product Search separately from all other traffic within Google Analytics?” For those of you not [...]

As an ecommerce coach and mentor, I frequently get asked questions from store owners on many different aspects of how to run a successful online business. A large portion of the questions are different, but there are a handful that always make me step back and wonder how so many store owners can make the [...]

I just read this interesting article that gives the results of a year long process in which 23 free or close to free ecommerce platforms were reviewed. Some interesting movement in a few areas—no surprise in others. The rankings and findings are based upon the total number of Google pages reported for each program via [...]

It is proven that the more steps you make a visitor take to get to their end goal, the better chance you have of them NEVER reaching it. So why would you “add” another step for them to “buy your product” especially when that step includes a pop-up (blocked by most browsers now)? Well, strangely [...]