If you’re B2C web site is not displaying McAfee’s SECURE trustmark you may as well pack up the shop and go live off the land. At least, that’s what McAfee would like you to believe. In its new (somewhat self serving) report Digital Window Shopping: The Long Journey to Buy, McAfee found that in a [...]

It won’t come as much of a shock to learn that 48% of online shoppers plan to spend less this year, thanks to the recession. The good news is that 61% of online consumers admit that they’ll likely be persuaded to make a purchase by customer reviews and ratings. For me, the most useful information [...]