Today’s consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they […]
UPDATE: After years of huge losses and store closings, Sears warned investors that it has “substantial doubt” it will stay in business. Sears also owns Kmart. As noted here recently, the well-established retail giants have seen significant loses the past few years. This downward trend hit a breaking point at […]
Internet Retailer’s recent report series The Best Digital Marketers in E-Commerce confirms what most industry experts see as a 2017 priority, truly understanding today’s customers and, in turn, successfully driving consumers to buy across multiple marketing channels. From looking at the winning strategy of the retail giant Target, it is […]
There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and both their “today customers” and “tomorrow customers”. Retail TouchPoints featured […]
Due to what has been coined as The Amazon Effect, 61 year old electronic retail behemoth H.H. Gregg is expected to file for Chapter 11 bankruptcy this week. After announcing last week the closing 40% of it’s retail locations (88 mega-stores) and 3 distribution centers for profitability restructuring purposes, sources […]
Google Site Search is being discontinued according to multiple reports. Google emailed its Site Search customers saying that starting April 1, 2017, new purchased and renewals of GSS will not be available. The product will completely shut down on April 1, 2018. They noted that this move will not have […]
I ran across a story on Google’s Connected Workspaces blog how digital signage powered by Google Chrome was used to drive website traffic to the Statue of Liberty and to make the store underneath it more engaging. Evelyn Hill, the gift shop under the Statue of Liberty on Ellis Island, […]
Amazon just announced the launch of its new 3D Printed Products store, offering a marketplace containing over 200 print on-demand products that can be customized to consumers’ needs – including by material, size, styles, colors, text, and image imprints.