The Google Shopping feature is a free way to get exposure for the products in your shopping cart. Many of our clients set up Google Shopping (AKA Froogle) but are sometimes unhappy about the relatively low number of clicks it brings in, compared to SEO and PPC. However, they also notice that clicks from Google [...]

Over the past month several of our customers have been interested in how Microsoft’s advertising push for Bing has affected their site traffic. Overall, there have been more Bing searches, but this doesn’t mean that overall search engine volume has gone up. This is because Bing is siphoning market share from its rival Yahoo, but [...]