Raise The Banner. Consumers Rule!
If you go to download.com, you will notice that adware and spyware removal software are the two most popular programs, and recent studies show click-through rates on e-mails keep going down. According to a July 2004 Yahoo! study of 37,000 e-mail users, nearly one-half of the people said they found the chore of sifting through junk e-mails more ‘stressful' than sitting in a traffic jam. Web users are getting fed up with the bombardment of irrelevant messages every time they log on.
http://www.enterpriseecommerce.com/2004/1217.html |
12.17.04 |
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Stop
Playing Phone Tag With Your Hosting Provider
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Zen
And The Art Of PPC – A Five Step Holistic Approach
Over
the past few years I've modified my approach to Pay Per
Click (PPC) Marketing in response to the popularity of
PPC and all of the great technological advances in Overture
and Google AdWords.
http://www.enterpriseecommerce.com/2004/1119.html |
11.19.04 |
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Why
Pay-Per-Inclusion Search Engines Are Dying
A
Pay-Per-Inclusion search engine is a service in which
a search engine charges you a certain amount to spider
and include your website in its database. For this fee,
regular repeated spiderings are guaranteed, so you are
sure to be indexed.
http://www.enterpriseecommerce.com/2004/1029.html |
10.29.04 |
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Blogging
For Dollars
Blogging
for dollars might sound like the latest game show or some
new drinking game, but it's the latest craze to hit the
Internet. Bloggers began blogging for a number of reasons,
but as the blog movement has increased in popularity,
they have found ways to monetize their blogs and are seeing
their commitment pay off.
http://www.enterpriseecommerce.com/2004/1015.html |
10.15.04 |
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Yahoo!
To Produce, Host And Sell Advertising For Official Apprentice
Website
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Web-based
Project Management
Intuit
proudly introduces QuickBase, the Web-based collaboration
platform that lets your project teams share information
and manage processes with better visibility and accountability
for everyone.
http://www.enterpriseecommerce.com/2004/0913.html |
09.13.04 |
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How
To Increase The ROI On Your PPC Campaigns
Pay-Per-Click (PPC) advertising is one of the most cost
effective (and just plain effective) ways to get laser-targeted
traffic to your website. For just pennies per click you
can have your offer placed in front of only those people
who are truly interested in what you have to offer.
http://www.enterpriseecommerce.com/2004/0805.html |
08.05.04 |
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Google
Considering RSS Support
With thanks once again going to Andy
Beal, WebProNews has discovered a bad case of spam
on Teoma's search engine results. A search for the keywords
"company names" finds that one site has several mirrored
listings in the resources section.
http://www.enterpriseecommerce.com/2004/0611.html |
06.11.04 |
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ADTECH:
Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does
this affect your sales? "Measuring Word of Mouth
(WOM) Effectiveness" brought together four experts
in the WOM field, including Steve Knox of the Tremor Division
of Procter and Gamble.
http://www.enterpriseecommerce.com/2004/0525.html |
05.25.04 |
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Online
Auctions Are Here To Stay
Online
reverse auctions will be an increasingly important tool
for customers trying to make more rational sourcing decisions.
This article reviews reverse auctions, explains their
appeal to customers, and suggests strategies for distributors.
http://www.enterpriseecommerce.com/2004/0507.html |
05.07.04 |
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Gmail
Compatibility Issues
The
news concerning Gmail has had a negative bent lately.
Google's email service faces questions, complaints, and
privacy filings concerning the placement of contextual
ads within incoming and outgoing emails. Add compatibility
questions to the mounting Gmail criticisms.
http://www.enterpriseecommerce.com/2004/0430.html |
04.30.04 |
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Conducting
Inherent Value Testing
If
you've conducted a usability test in the past, it's simple
to put together an Inherent Value Test. As with all testing,
you start with recruiting the right participants. You'll
need two groups: people experienced with the site and
people who you will introduce to the service during the
test.
http://www.enterpriseecommerce.com/2004/0312.html |
03.12.04 |
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Outsourcing
: Managing Your Brand Across Continents
Outsourcing
seems to be the new-new thing and approximately 50% of
our major corporations are doing it. What are the costs?
The benefits? And what skills need to be managed in order
to make it work optimally?
http://www.enterpriseecommerce.com/2004/0116.html |
01.16.04 |
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