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[2004-01-15] Outsourcing : Managing Your Brand Across Continents
Outsourcing seems to be the new-new thing and approximately 50% of our major corporations are doing it. What are the costs? The benefits? And what skills need to be managed in order to make it work optimally?
[2004-01-14] Who is the Customer in CRM?
For many centuries, companies used to believe that their customers were those who purchased the product. Lately, it has become apparent that there are several types of customers. There are those who purchase our products, those who manufacture our products, those who sell our products, and those who manage everyone else. In other words, all people who touch us and our businesses are our customers.
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