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[2002-10-18] Developing Your e-Supply Chain Strategy
Experienced supply chain practitioners know that information should be passed on only to those who need to know it when they need to know it and in the form they need to have it.
[2002-10-17] Selling Your Products Through Affiliates... Differently
Face it - no one needs another affiliate program to join and making yours successful requires standing out from the crowd.
1. Do not offer an affiliate program at all when starting to market a product.
Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in your e-zine or anywhere else before you launch it. This will help you retain a feeling of exclusivity later on.
2. Offer the partnership program to your customers and subscribers first, without advertising it anywhere else.
Start when you generate at least 1000 satisfied customers and 2000 e-zine subscribers. Send them an e-mail explaining how you are now ready to prerelease your marketing partnership program (do not call it an affiliate program - it will help you look different), but only to the first 25 people that qualify. The small number of available slots and the exclusivity will increase the perceived value of the program and help it achieve its USP. Treat your program like a small marketing circle of a closed group of partners and tell them so.
[2002-10-08] Rocketing Your eBay Profits
You Will Make $1000 a Month in 3 Months if:
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