The second session of Day 2 was “Killer Facebook Targeting Tactics”. The agenda of this session was how Facebook, a social network that has over 700 million members can help make your social networking efforts pay off with killer results. In this session, the well-known Facebook marketing experts shared their “killer tactics” for harnessing the [...]

Ask any number of shoppers what elements would need to be present to create the perfect cart experience and you’ll likely get a variety of different answers—what’s good for the goose is not always good for the gander. Although your site will see its share of different shopper demographics, there are a number of consistencies [...]