Stephan is co-author of “The Art of SEO” published by O’Reilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream. Stephan is a contributor to Practical Ecommerce, MarketingProfs, Multichannel Merchant, and SearchEngineLand, and a sought-after speaker for the DMA, AMA, Shop.org, Internet Retailer, [...]

As a business owner you want and need customers. Ideally those customers will be of the happy variety that come back time and time again and bring all their friends along too.