Study: 15% Of Consumers Make Purchases With Mobile Devices
Posted by Doug Caverly
Companies that don’t take mobile shoppers into account are ignoring a significant segment of the population, according to a new report. Sterling Commerce and Demandware determined that around 15 percent of consumers use mobile devices to make purchases online.
The firms reached this conclusion after SmartRevenue, an independent organization, surveyed around 3,600 individuals, which makes their data hard to ignore. The individuals were all U.S. residents at least 18 years old.
So on to the statistics. Demandware stated in a press release, “More than 60 percent believe that being able to use their mobile phone while shopping to verify product availability at a particular store location is important to very important.”
Furthermore, “Approximately 20 percent of consumers currently use their phones to create shopping lists or baskets, and slightly more than that number would be interested in a mobile app to help with shopping list or basket management for their favorite retailers.”
Then one other interesting fact is that around 25 percent of consumers would like to receive coupons while shopping.
So companies should definitely try to accommodate shoppers who are on the move. Even if many of the shoppers would be willing to delay purchases until they’re near a desktop PC, a few impulse buys are no doubt at risk, and organizations risk appearing less than up-to-date by not having a mobile strategy.
About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.
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