Purchases made via mobile phones will come to represent a significant part of the ecommerce market, according to new statistics from ABI Research.  Indeed, ABI Research believes that people will use their phones to spend about $119 billion in 2015, which will equal about eight percent of the total.

Does this signal that mobile shopping will be the end-all, be-all component of ecommerce?  Well, of course not – eight percent isn’t a majority.  And obviously, if eight percent is the predicted figure for 2015, mobile shopping isn’t a really huge deal now.

Still, senior ABI Research analyst Mark Beccue argued in a statement, “Mobile online shopping is reaching critical mass.  In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009.  While definitions of ‘mass market adoption’ vary, a more than threefold increase in one year indicates significant consumer interest.”

The statement also added, “Noteworthy is that even that $1+ billion turnover in the US is dwarfed by the size of the mobile online shopping market in Japan, which exceeded $10 billion in 2009 alone.”  So further growth isn’t beyond the realm of possibility.

This market segment is definitely something to which ecommerce experts should pay attention, then.

This entry was posted on Wednesday, February 17th, 2010 at 8:30 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.