It is proven that the more steps you make a visitor take to get to their end goal, the better chance you have of them NEVER reaching it. So why would you “add” another step for them to “buy your product” especially when that step includes a pop-up (blocked by most browsers now)? Well, strangely [...]

Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google as this will make the individual products searchable via the Google Product Search that was once known as Froogle. The new name definitely makes more sense to the layman and average [...]