If you’re B2C web site is not displaying McAfee’s SECURE trustmark you may as well pack up the shop and go live off the land. At least, that’s what McAfee would like you to believe. In its new (somewhat self serving) report Digital Window Shopping: The Long Journey to Buy, McAfee found that in a [...]

Moving customers through the checkout process effectively is a critical element toward closing any sale. Throughout this process you will need to continually provide them with the necessary elements which ensure they feel comfortable enough to complete the action (i.e. buy your product.) Checkout abandonment is a problem that all ecommerce sites see in some [...]