In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site.
In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out a [...]

If you want to increase revenue, should you focus on getting more out of your existing customers? Slicing your offering finer in order to better appeal to a segment of the existing market?
That’s one way.
But how about looking closely at non-customers. Why are all those people not buying what you, or any of your [...]