Fresh statistics concerning the performance of ecommerce merchants have been released, and there’s good news and bad news.  The good: business is booming for a great many organizations.  The bad: a large number of firms have also experienced significant sales drop-offs.

Armando Roggio reports, “Practical eCommerce asked a group of its readers how their 2009 sales had fared . . . .  By April 7, 2009, 34.6 percent of those responding had seen a 10 percent or greater increase in sales for the first three months of 2009 compared to the same 2008 quarter.  Some individuals indicated sales growth of 30 percent or more.  Unfortunately, another 28.8 percent of respondents said that their sales had fallen 10 percent or more in the first three month of 2009 compared to the same 2008 period.”

So a full 63.4 percent of Practice eCommerce’s respondents have seen a wild swing in one direction or the other.  Trends of that sort are liable to wind up benefiting the companies behind blood pressure medication.

Perhaps the only piece of advice that be issued as a result is the obvious one: try to be on the above-10-percent end of things.  Don’t cut your advertising budget unless absolutely necessary - people can’t buy things from you if they don’t know you exist - and embrace all of the free, Web 2.0 marketing you can get your hands on (think Twitter, Facebook, etc.).

Hopefully the economy will stabilize in 2010 and we’ll see some ecommerce sales increases of the more predictable, reliable variety.

This entry was posted on Tuesday, April 21st, 2009 at 11:10 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.