User reviews are all the rage in online retail. And now a recent study shows that online shoppers typically read multiple reviews before making a purchase online. Research by PowerReviews and the e-tailing group shows that 68% of online shoppers read 4 or more reviews before making a purchase. MediaPost’s Tameka Kee reports: The companies [...]

I found some stunning figures on the Marketingcharts.com web site regarding Ecommerce, seriously, I always knew the internet was going to be big, but these numbers are mind-boggling. More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online shopping by 40% in the [...]