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07.13.07
Top 10 ECommerce Developments Of The Last 10 Years
 By
Bill Hartzer
The Software & Information Industry Association has come out with what they're calling the top ten most important eCommerce developments of the last decade.
 Google, launched in September of 1998, ranks amongst the highest.
What's disappointing to me is that Google AdWords is on the list. I'm disappointed AdWords is on the list because it shouldn't be there-Goto.com/Overture (now Yahoo! Search Marketing) were really the first implementers of keyword advertising on the web, not Google AdWords.
Here's the SIAA list of the ten most significant eCommerce Developments of the last 10 years:
1. Google
2. Broadband Penetration of US Internet Users Reaches 50 Percent
3. eBay Auctions
4. Amazon.com
5. Google AdWords
6. Open Standards (HTML 4.0 released)
7. Wi-fi
8. User Generated Content
9. iTunes
10. Blackberry
Here's what the Software & Information Industry Association officially had to say about each of these developments. Of course, we all have opinions of the other significant developments in eCommerce, and I can personally think of about a dozen others that have had a significant impact on eCommerce in the past ten years. For example, I would add the "development of the Search Engine Marketing Industry" as well as the development of affiliate programs. The affiliate program industry has had a huge impact on the development of eCommerce in the past ten years.
1. Google (Sept. 1998): Google did more to fundamentally change the way we use the Internet than any other event in the last 10 years. The simple search engine that began with a couple of smart guys is now used by 30% of Internet users to help find precisely what we're looking for online, map our world, create simple yet highly targeted advertisements and much more. Americans conducted 6.9 billion searches online in February 2007 and nearly half of those were on Google.
Continue reading this article.
About
the Author:
Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc., a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet's already robust search engine marketing offerings.
http://www.billhartzer.com
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