| WebProWorld eCommerce Forum |
Internet Business
What are the top 5 growing sectors on the internet besides porn. For example,
online dating.
IE7 Blogged
I found this last night via a conversation with a buddy of mine and some subsequent
website clicking. It's a blog written by Chris Wilson, the Lead Program Manager
for IE7 development.
What have I done wrong?
My vitamin site has been online for several months but I cannot seem to sell anything.
|
| Recent Articles |
It’s August, Get Ready For Holiday Shopping
End-of-year sales success means online retailers need to start focusing on holiday
initiatives.
MSN Goes Shopping
MSN and Shopping.com are teaming up, so that MSN Shopping customers will be able
to shop from thousands more online merchants.
Next Major Release of Firefox Delayed
The next major release of Firefox has been delayed with the Mozilla Foundation
opting to can the 1.1 release altogether, and switch to a release of version 1.5
in September instead.
Blog Censorship And The Impact On Doing Business In China
The many conversations in recent weeks about blog censorship in China won't lead
to any meaningful conclusions, I reckon.
Google
vs. PayPal: Is a Battle for the Title of 'The Online Payment System' Pending?
The Wall Street Journal broke the news on Friday that they had received information
from sources "in the know" about Google, Inc.'s plans to create an online
payment system -possibly named "Google Wallet"- to rival that of current
online payment leader PayPal, a service of online auctioneer giant eBay, Inc.
EBay
Bets On ProStores Revenue
With some sellers seeking the greener pastures of their own web sites, eBay seeks
to retain their presences.
How
and When to Use PayPal's New Invoicing System
Automate, automate, automate. It's darn good advice most of the time. But what
about occasions where you simply need to collect a one-time payment for various
and sundry items or services?
Maximize Your Online Survey Profits
One of the most common questions I get on my website is "Peter, how do I
make the most money with these online survey opportunities?" There are a
couple of extremely easy ways to add to your bottom line in the survey-taking
world.
|
| |
08.05.05
E-commerce: The Bop Approach
 By Arvind Kumar
For centuries and most of the decades in the 20th century (i.e when computer was
invented) access and communication was the tool of rich and ultra rich people,
prohibitively expansive to ‘not so rich' and ‘not at all rich' people.
All marketing research and development was focused on the 20% of the market based
on the management principle 80:20, ignoring the vast 4 billion people who are
at the bottom of the pyramid( read Fortune at the Bottom of Pyramid by C.K. Prahalad,
Wharton Publishing).
In 1990s, Internet came along and change the paradigm of whole global market.
Because here we have a great tool "Internet" a very efficient, very potent to
penetrate the earlier thought impregnable market sec. For most if the time it
is the exposure to the outer world and information is necessary to make any decision
and growth of any section of society or part of world. Internet is playing that
role very efficiently.
Internet is a Mass product. Here power lies in the hand of individuals, rich or
not so rich(This terminology is taken from Fortune at the Bottom of Pyramid by
C.K. Prahalad, Wharton Publishing).
General theory of market states
(i) Top end market is value driven.
(ii) Bottom end market is volume driven.
Through these two anomaly, we can clearly recognize that Internet companies are
focusing on the second approach and that is what CK Prahalad call Bottom of Pyramid(BOP)
approach in his path breaking book Fortune at the Bottom of Pyramid.
I can give a big list of such companies, but for instance take some shining stars
of today Internet economy.
(i) ebay.com
(ii) aol.com
(iii) clickbank.com
(iv) Google.com
We will study the Mother of all search engine Google and its approach to BOP.
Lets compare the Google strategy and its behemoth competitors( well not today,
but in formative days of Google when it matter most.) Google is a search engine
based on Pay per click(PPC) approach to the internet economy. In formative days,
Google done exactly what others thought and well recognized by the Gurus that
the model is not viable and Google will be doomed to graveyard.
Most of Dot Coms or brick and mortar companies on internet were making money for
advertising. They charge for the advertising space they provide to the advertiser
and charge them for a fixed duration and also all these prepaid only. This approach
was already imminently followed in TV advertising and to some extent very successful.
Advertisers did not had any options. For them it was dark space to jump into.
They did not had any control even after paying handsome sum for space on Net.
See the other side of the coin. The consumer( technically visitor) were not part
of revolution. Even if they were, they were used to be only exploited for generating
huge profit for firms operating on the Net.
Google came to foray with a refreshing style and a very uncommon approach to the
market.
1. No Images on its main page. ( there is option available in other pages but
not very popular.)
2. Tool and services for the common people.
3. Free for all( even sometime for advertisers also)
See where is the money? I guess 90% would not see any or many.
Google spread its wings on net through word-of-mouth marketing and keeping a intense
focus on the common people using internet. In the process Google developed it
owns marketing and revenue generation model with empowering the common people,
who worship Google( I can be counted one of them).Google invented many new model
which was never thought before.
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two
things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate
more purchasing power and habit to help yourself as well as the industry.
Read
the Rest of the Article
About the Author:
Arvind Kumar is an Electrical Engineer from a premier Institute , Indian Institute
of Technology, Delhi, India. He has 3 years experince in marketing business consulting
services and marketing services. He is founder and CEO of nuttymarketer.com |
|
|
 About EnterpriseEcommerce
EnterpriseEcommerce provides the news, expertise and information needed to integrated eCommerce into the enterprise. EnterpriseEcommerce knows that Integrated eCommerce Drives Business. |
|
EnterpriseEcommerce is brought to you by:
|
|  |
|
|
|
|
