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Beyond eCommerce: What Twitter Product Pages and Collections Mean for Brands

July 14th, 2015

Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter’s most recent announcement reveals two new features: Product Pages and Collections.

Can Google find you in your online store?

June 9th, 2015

With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory.

One Touch Payments from PayPal Now Offered On The Web

May 12th, 2015

PayPal announced the launch of One Touch for Web, enabling users to pay for things around the web without user IDs and passwords after their first login. The feature was firstlaunched on mobile devices back in August.

The Value of Inbound Marketing for eCommerce Sites

April 14th, 2015

In many retail sectors, first-time visitors to the website make up the collective bulk of online sales. However, most of these potentially valuable new customers often leave the site without ever making contact in a way that would allow the brand to reconnect with them at a different point in their buyer’s journey. In fact, […]

Products Vary But Display Consistency Shouldn’t

March 17th, 2015

Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to the next.

Get Sales Tomorrow By Providing Wishlists Today

February 24th, 2015

Not every shopper wants or is ready to buy your product or service right this moment. There is nothing you can do about that. But what you can do is encourage them to come back later. A good method of doing just that is to provide an “add to wishlist” or “save for later” option […]

Facebook Messenger Payments Still On Hiatus

January 26th, 2015

A payments feature in Facebook Messenger has been expected since at least last summer. In June, Facebook hired PayPal President David Marcus to run its messaging unit. The following month, the company reported its earnings for the second quarter, and on the conference call, CEO Mark Zuckerberg indicated that we’d be able to make payments […]

New Shipping Rates for eBay Sellers

January 6th, 2015

eBay is reminding sellers of new shipping rates that will soon go into effect for FedEx and UPS. This will obviously affect eBay sellers as well as sellers on sites across the Internet.

Sunday is The Most Active Day for Mobile Shoppers

December 9th, 2014

A new report out from Opera looks at mobile shopping habits, and has determined that Sunday is the best day of the week when it comes to sales from mobile shoppers. “Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is […]

eCommerce Copywriting Guidelines to Increase Organic Search Traffic & Conversions

November 18th, 2014

For In-House and Outsourced Copywriters When using resources to hire freelance writers like oDesk, TextBroker andeLance, sometimes the the hardest part is explaining what it is that you want. This is why we standardized our best practices and writer’s guidelines for eCommerce copywriting for Inflow clients. You are free to use any or all of […]