Internet marketing research company comScore released its first quarter, 2012 U.S. internet retail sales estimates today, recording a 17% sales increase over last year, totaling roughly $44.3 billion. The latest numbers mark the tenth instance where quarter-over-quarter sales have risen.
Back in 2009, 8thBridge was the first company to enable “f-commerce” through the launch of the 1-800-Flowers Facebook store. There was a lot of excitement as many other brands came on board with their own Facebook storefront, but, unfortunately, the concept has yet to really take off. As a result, 8thBridge began working on a [...]
Engaging customers through social networking sites has to be one of the best forms of marketing to come out since TV commercials. This time they’re not brainwashing us with a repetitious jingle or colorful images, they’re just getting us to engage in the products. What does that mean? To the consumer it means an opportunity [...]
Web designers creatively design, developers build great functionality and online marketers promote sites in more ways than ever, however the companies who are really selling online are creating unconscious connections with their site visitors by applying some serious psychology to the online experience. This infographic from KISSmetrics explores some of the underlying emotional factors that [...]
Most online retailers talk only about themselves on Facebook. Those days are about to end.
Well, sadly this is my last post from SMX West — it’s been great! This session focused on ecommerce and retail sales, so if you sell online, this is the session for you! The panel featured Alex Edelstein of Servio, Everett Sizemore of seOverflow and Lisa Williams of MEDIA forte marketing.
The Human Side of the Business Many business owners struggle with their usage of social networking sites to bring new customers, or to keep existing ones. As a matter of fact, they try to use social media as an advertising tool. Social media can be a marketing tool if used the right way, but what [...]
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web [...]
If your business sells goods online, your ‘shopping experience’ must be exceptional. Why?
Online merchants are waiting in anticipation for both Black Friday and Cyber Monday, as we press further into the holiday season. While many sites will undoubtedly see increase in sales, it’s important to optimize your site around the event. Here are some helpful hints to consider when changing your site for the holidays.