As more and more retailers feel the effects of this difficult economy, there is a ray of hope that radiates to those utilizing the internet for a source of sales (often called etailers).
Keep in mind that operating a store on the internet can have its tough times as well — after all, operating a successful [...]
Generating more revenue for your online store is undoubtedly one of the me most important long term goals of any business owner. Careful planning and proper implementation combine to help see that goal is met.
Although many business owners have an idea of what they want to reach in revenues (just saying “I want growth” [...]
As online marketers most are concerned about click fraud. The endless battle to make sure that when you are buying a click it’s a real click and not something else. Marketers lose sleep over this every night but this economy may have created a whole other category of fraud called “friendly fraud”.
First, I am not [...]
In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site.
In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out a [...]
If you want to increase revenue, should you focus on getting more out of your existing customers? Slicing your offering finer in order to better appeal to a segment of the existing market?
That’s one way.
But how about looking closely at non-customers. Why are all those people not buying what you, or any of your [...]
Fresh statistics concerning the performance of ecommerce merchants have been released, and there’s good news and bad news. The good: business is booming for a great many organizations. The bad: a large number of firms have also experienced significant sales drop-offs.
It amazes me how much we can accomplish when we simply create a “To Do” list.
Instead of wandering around aimlessly wondering what you will do next, you can simply look at your list and get to work!
U.S. retail ecommerce sales, not including travel, will be down by 0.4 percent to $133 billion in 2009, but will rebound in 2010 growing 9.8 percent to $146 billion, according to a new forecast by eMarketer.
The research firm benchmarks against the U.S. Department of Commerce (DOC) when forecasting ecommerce sales. The DOC estimated online sales [...]
Once again Linda Bustos from the Get Elastic Blog has a great post on how to achieve more engagement on your ecommerce website:
Adventures in Ecommerce Video: 3 Etailers Share Stories from the Trenches
IN the post you can find a video with great advice from some ecommerce video pros:
It won’t come as much of a shock to learn that 48% of online shoppers plan to spend less this year, thanks to the recession. The good news is that 61% of online consumers admit that they’ll likely be persuaded to make a purchase by customer reviews and ratings.
For me, the most useful information to [...]