If you run a business that has an online presences, then you should be tracking your traffic. But not just tracking traffic, but for a specific purpose, and that is for any form of conversions in your marketing campaigns.
There are many forms of metrics to use, some are paid and some are free. Here are [...]
Purchases made via mobile phones will come to represent a significant part of the ecommerce market, according to new statistics from ABI Research. Indeed, ABI Research believes that people will use their phones to spend about $119 billion in 2015, which will equal about eight percent of the total.
Does this signal that mobile shopping will [...]
The Google Shopping feature is a free way to get exposure for the products in your shopping cart. Many of our clients set up Google Shopping (AKA Froogle) but are sometimes unhappy about the relatively low number of clicks it brings in, compared to SEO and PPC. However, they also notice that clicks from Google [...]
As an ecommerce coach and mentor, I frequently get asked questions from store owners on many different aspects of how to run a successful online business. A large portion of the questions are different, but there are a handful that always make me step back and wonder how so many store owners can make the [...]
I just read this interesting article that gives the results of a year long process in which 23 free or close to free ecommerce platforms were reviewed.
Some interesting movement in a few areas—no surprise in others.
The rankings and findings are based upon the total number of Google pages reported for each program via boolean [...]
When you run an online e-commerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart.
Product Pages
Your product pages are the money pages in your site architecture. They are the [...]
Below is data from Hitwise which shows the performance of the top online retailers this past black Friday:
Cyber Monday (the first Monday after Thanksgiving), marks the start of the online holiday shopping season for most retailers. With a flurry of online activity expected on this day, it’s important to ensure your website’s going to capture the attention of as many shoppers as possible.
In 2008, Cyber Monday spending hit a record high, with [...]
Online retailers who haven’t made room in their business plan for PayPal may want to rethink things. PayPal’s introduced new APIs, a new developer portal, and introductory services pricing designed to make it much more appealing to some very important people and companies.
It is proven that the more steps you make a visitor take to get to their end goal, the better chance you have of them NEVER reaching it.
So why would you “add” another step for them to “buy your product” especially when that step includes a pop-up (blocked by most browsers now)? Well, strangely enough, [...]