eBay Enterprise is no longer eBay Enterprise. If you hadn’t heard, eBay sold it to a consortium including Sterling Partners, Longview Asset management, and Innotrac last year. Now, the rebranding has been announced as eBay Enterprise has merged with Innotrac to become Radial, which touts itself as the biggest omnichannel […]
Shopify announced the launch of new themes and a new plugin for WordPress to make it easier to sell on WordPress sites. Both the themes and plugin are free. You can use them to add products to any of your pages or blogposts without leaving the content management platform. “As […]
The online shopping space only continues to grow with each passing year, and along with that, so does the amount of tools and features that can help businesses better tap into that upward trend. One of the more interesting trends has been the merger between online and offline shopping, and […]
Etsy announced the launch of a new feature for sellers called Shop Videos aimed at giving them a new way to give buyers a closer look at their story and what goes into creating their shops and items. The feature is accessible via the Sell on Etsy app. Sellers can […]
Periscope for eCommerce: A Perfect Pair The early adopter gets the worm. Periscope has something like 10 million users. However, nowhere near that many are online streaming broadcasts, so if you are creating compelling, kick ass content, then you actually have a chance of rising above the noise on Periscope. […]
Pinterest announced that it is starting to roll out Buyable Pins on Android in the United States. The feature was first launched on iOS at the end of June. According to the company, there are already over 60 million buyable Pins. In addition to Android availability, Pinterest announced the Pinterest […]
With the holidays right around the corner, and with social buying options on social networks increasing on a weekly basis, I wanted to recap a few of the more promising social buying options your brand might want to consider if driving eCommerce sales during the holiday season is a priority.
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile, high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business?
I recently attended a HubSpot User Group meeting in Denver, CO. Mike Vittum from HubSpot was the guest speaker and he presented an awesome session on Inbound Marketing and landing pages. I met quite a few HubSpot Partners and HubSpot clients at the event, and while making introductions with my […]
The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to achieve this goal is provide a useful minicart.