November 18th, 2014
For In-House and Outsourced Copywriters When using resources to hire freelance writers like oDesk, TextBroker andeLance, sometimes the the hardest part is explaining what it is that you want. This is why we standardized our best practices and writer’s guidelines for eCommerce copywriting for Inflow clients. You are free to use any or all of […]
October 28th, 2014
eBay announced that in an effort to make shopping more secure, it will restrict site access through older versions of web browsers. This is largely in response to the POODLE SSL 3.0 vulnerability recently discovered by Google.
October 7th, 2014
Groupon just launched a new app for iPhone and Android called Snap, which gives users cash back on certain products they buy. Basically, you go grocery shopping, then find the participating items in the app, and scan your receipts to get cash back on those items. It doesn’t even matter where you did your shopping.
September 16th, 2014
eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly combine various other platforms, including those it picked up in its 2011 acquisition of GSI Commerce.
August 26th, 2014
Etsy announced a new type of ad this week in Promoted Listings. Earlier this year, the company announced that it was changing the way it charged for Search Ads to cost-per-click instead of the CPM model it used previously.
August 5th, 2014
Amazon just announced the launch of its new 3D Printed Products store, offering a marketplace containing over 200 print on-demand products that can be customized to consumers’ needs – including by material, size, styles, colors, text, and image imprints.
July 14th, 2014
Google is working on expanding its Google Shopping Express service nationwide, according to a new report.
June 17th, 2014
97% of mobile shoppers abandon their shopping carts. That’s a stat Google has been tossing around for about two years (hopefully it’s gotten a little better since then). Either way, Google is expanding a feature it launched on Android over a year ago, which it hopes will solve this problem, to iOS. It’s also available […]
May 27th, 2014
MarketingSherpa and eBay’s Magento have a new E-commerce Benchmark Study out, which utilized data from 3,000 hours of research, survey responses from 4,346 marketers, interviews with “key e-commerce leaders,” and a review of academic works related to e-commerce. It has nearly a hundred charts looking at various points of analysis aimed at illustrating trends, those […]
May 6th, 2014
Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website’s content strategy must expand beyond the basic structure of the homepage, category pages, product pages and […]