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Etsy Launches New Feature for Sellers

January 26th, 2016

Etsy announced the launch of a new feature for sellers called Shop Videos aimed at giving them a new way to give buyers a closer look at their story and what goes into creating their shops and items. The feature is accessible via the Sell on Etsy app. Sellers can upload videos from their phones […]

Periscope for eCommerce: Ready, Set, Broadcast

December 17th, 2015

Periscope for eCommerce: A Perfect Pair The early adopter gets the worm. Periscope has something like 10 million users. However, nowhere near that many are online streaming broadcasts, so if you are creating compelling, kick ass content, then you actually have a chance of rising above the noise on Periscope. For eCommerce brand it’s worth […]

Pinterest Rolls Out Buyable Pins on Android

November 16th, 2015

Pinterest announced that it is starting to roll out Buyable Pins on Android in the United States. The feature was first launched on iOS at the end of June. According to the company, there are already over 60 million buyable Pins. In addition to Android availability, Pinterest announced the Pinterest Shop. “Now you can shop […]

3 Social Buying Options To Drive Social Commerce During The Holiday Season

October 19th, 2015

With the holidays right around the corner, and with social buying options on social networks increasing on a weekly basis, I wanted to recap a few of the more promising social buying options your brand might want to consider if driving eCommerce sales during the holiday season is a priority.

3 eCommerce Marketing Automation Systems Compared

September 28th, 2015

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile, high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business?

B2B and eCommerce Inbound Marketing Compared

September 1st, 2015

I recently attended a HubSpot User Group meeting in Denver, CO. Mike Vittum from HubSpot was the guest speaker and he presented an awesome session on Inbound Marketing and landing pages. I met quite a few HubSpot Partners and HubSpot clients at the event, and while making introductions with my new acquaintances, I realized something: […]

Why Your eCommerce Site Will Implode Without a Minicart

August 10th, 2015

The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to achieve this goal is provide a useful minicart.

Beyond eCommerce: What Twitter Product Pages and Collections Mean for Brands

July 14th, 2015

Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter’s most recent announcement reveals two new features: Product Pages and Collections.

Can Google find you in your online store?

June 9th, 2015

With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory.

One Touch Payments from PayPal Now Offered On The Web

May 12th, 2015

PayPal announced the launch of One Touch for Web, enabling users to pay for things around the web without user IDs and passwords after their first login. The feature was firstlaunched on mobile devices back in August.